Find your Product Focus
Starting at €10,500
Your roadmap is driven by the loudest voice in the room. It shouldn't be. Whether you want to build from scratch or realign a solution that's losing traction, we bring outside-in evidence to what you almost never solve from the inside.
What you'll get
For: Founders, CPOs, CTOs and CMOs
Outside-in evidence based on user interviews
Competitive analysis: how others solve the same problem
Problem-solution fit assessment
Solution direction (what to build, what to kill, what to defer)
How it works
Typical timeline: 4–5 weeks
Intake workshop
We map your product, market and team assumptions.
AI-driven desk research
Fast context on the competitive landscape.
External interviews
Up to 5 external interviews — real conversations with real users.
User personas & value mapping
Insights connected to product direction.
Prioritization workshop
Findings reviewed with your product team.
Product direction alignment session
What to build, what to drop and why.
What changes
“The debate stops. Your team builds from the same brief, with buyer evidence to back it up. You know what to build, what to drop, and why. The result: reduced time to value and wasted development cycles.”
Why work with us?
We speak product, commercial and technical in the same conversation. We've done this from a blank page and from a full product — and we know the questions are different, even if the process looks the same. Whether you're defining a solution or realigning one, we bring outside-in evidence to what is almost always an inside-out problem.
Not sure if this is the right starting point? Answer a few questions, and we'll point you in the right direction.